The Architect of Notre Dame’s Astounding Football Success

Under exuberant coach, Knute Rockne, Notre Dame set the standards for football excellence. But off the field, the Fighting Irish was a PR sensation, capturing the hearts of a riveted nation…

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This is Knute himself delivering the famous ‘Rudy speech’. He was not only a master marketer but considered to be a highly motivational speaker in his day…

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